Paragon 700
Paragon 700

Once upon a time...

The Palazzo Rosso, (the red palace), has a fascinating history. Once the home of Ostuni’s first mayor, Don Paolo Tanzarella, its walls tell the somewhat turbulent story of the White City. Just steps away from the present-day Villa “Comunale” park, the venerable stone building has always been at the center of the city’s social and cultural life. It was there that the trainieri, (cart drivers in Pugliese dialect), were waiting for their daily assignments.

The Art of Innovation

As soon as the red carriage door opened it was love at first sight. Pascale Lauber and partner for life knew instantly that they would not be able to resist. “As if,” they said, “it already was our home.” In 2016 an Ostunian friend of the two partners took them on a visit of the Palazzo Rosso. By then, the two entrepreneurs had been in love with Puglia for several years. Four years earlier, they had even restored a local traditional farmhouse, a Masseria, a haven of peace to recharge in the summer with their friends, a much-needed breath of fresh air…

Interior Design
A Unique Decor, Down to the Smallest Detail

Repurposed monumental light fixtures, South African sofas and headboards, gazebos from India turned into bathtubs, closets and night-stands from antique fairs from all over the world. The creative association of old and new art, objects and furnishings in a head-spinning and very personal mix is Pascale’s trademark.

The Project
They were very involved

Why Puglia? The question is almost shocking to the new owners of the Palazzo Rosso. “You have everything here: the food, the culture, the history, the landscapes, the land, the sea!” Pascale and Ulrike know what they’re talking about. In the meantime, they had completely revamped a beach-club in Specchiolla, the P-Beach lido. Here again, they couldn’t resist the draw of a good opportunity and it’s all for the better. The elegance of the place, its charm and its cuisine have made it a smash hit in under a month.

Uncovering the mysteries of a building

The timeline is still a bit blurry, but Maria Buongiorno, the conservator in charge of bringing to light the former glory of the building, is certain that the architecture of the Palazzo is multi-secular. The most ancient parts seem to date back to the 1700s. There are fireplaces, stone vaults, but also frescoes, like the magnificent “Jesus and the Samaritan” that are clearly from that period. During the restoration, a wood door with peepholes typical of 17th century cloisters has also been discovered. This treasure, as well as the many religious frescoes suggest that the Palazzo once housed a convent.


“Signs” that mark our commitment to sustainable hospitality.
Sustainability is the future, but for us it is already the present.

Green hospitality for us is a philosophy, not a simple style; the elements of sustainability integrate with functionality, cost containment, environmental factors, and the health and well-being of our guests.

Contact us

Private transfers from Brindisi (30 min) and Bari (1h10 min) airports can be organized for your maximum convenience.

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    Book now

    Book direct on our site and receive extra advantages!

    Extra advantages for direct bookings

    Book direct on our site and receive 4 extra advantages:

    • Welcome drink
    • €60 spending voucher on SPA 700 treatments
    • Complementary secured private parking
    • A welcome gift in your room